Senior Communicator & Strategist — Richmond, VA
I make institutions sound like humans. On purpose.
Writer, internal communications lead, and digital strategist. I translate the thing your org is trying to say into the thing people actually want to read.
The best communications are the ones your audience actually reads.
— A hill I will absolutely die on
I'm a Senior Communications Specialist at the Virginia DMV — yes, that DMV — where I lead internal communications for a 2,000-person agency. My job is to make government feel like it was written by a person. It turns out to be harder than it sounds.
Before Richmond, I was the voice behind @NYCWater at the NYC Department of Environmental Protection, building a community of actual humans who cared about their water utility. (Yes, that's a sentence that exists.) Before that, I managed creative production at UMFS, where I built a studio, ran a TV production class for high-risk youth, and cranked out video content from concept through post.
I also run Doing It Digital, a small digital agency where I help organizations strip out the jargon and find the words that actually land. My particular gift — if you want to call it that — is taking something complex and making it feel obvious in retrospect.
I'm also a writer. The kind who has a novel in progress and a pile of creative opinions that inform everything else. That part of me lives at the edges of all of this, and that's exactly where it belongs.
Across government, nonprofit, and private clients — the through line is always the same. Complicated subject. Human voice. Something people actually read.
Video Production
A documentary-style video series spotlighting women in environmental careers. Concept through post-production.
↗PR Placement
Strategic media placement securing national coverage for a regional healthcare organization.
↗Writing & Content Strategy
Writer, editor, and content strategist for the Virginia Tourism Corporation's heritage travel itineraries.
↗Writing & Research
Feature writing, original photography, and research on environmental recovery and water systems.
↗PR / Social
Coordinated PR and social strategy resulting in New York Times feature placement.
↗Technical Writing
End-to-end guide to video production for nonprofits — from script to final cut, designed for non-technical teams.
Through Doing It Digital, I work with organizations that have something real to say and need help saying it without putting everyone to sleep.
Let's TalkStrategy, campaigns, newsletters, and employee communications that people actually open. Specializing in large organizations where the message gets lost between leadership and staff.
I translate complex, jargon-heavy language into plain copy that respects your audience. Government, nonprofit, healthcare — wherever the writing has gotten too comfortable being unreadable.
Remarks, leadership messages, and public-facing communications written to sound like you — not like a press release that six people edited into oblivion.
Systems and templates that give your team a starting point so every communication doesn't feel like starting from scratch. Style guides, contributor frameworks, and editorial infrastructure.
From strategy to copy, I help organizations build digital presences that feel intentional — especially useful for institutions that have been phoning it in for a while.
Consulting inquiries, project conversations, or you just liked something you read.