Senior Communicator & Strategist — Richmond, VA
I make institutions sound like humans. On purpose.
Writer, internal communications lead, and digital strategist. I translate the thing your org is trying to say into something people can actually understand.
The most powerful communication get your message across in terms that your audience can actually understand.
— A hill I will absolutely die on
I'm a Senior Communications Specialist at Virginia DMV — yes, that DMV — where I lead internal communications for a 2,000-person agency. Basically, my job is to make government feel like it was written by a person.
Before Richmond, I was the voice behind @NYCWater at the NYC Department of Environmental Protection, building a community of actual humans who cared passionately about their water utility. Before that, I managed creative production at UMFS, where I built a studio, ran a TV production class for high-risk youth, and cranked out video content from concept through post.
I also run Doing It Digital, a small digital agency where I help organizations strip out the jargon and find the words that actually land. My particular gift — if you want to call it that — is taking something complex and making it feel obvious in retrospect.
I'm also a writer. I've had a novel in progress for as long as i can remember and someday, I swear, I'm going to get that thing out into the world.
Across government, nonprofit, and private clients — the through line is always the same. Complicated subject. Human voice. Something people actually read.
Video Production
A documentary-style video series spotlighting women in environmental careers. Concept through post-production.
↗PR Placement
Strategic media placement securing national coverage for a regional healthcare organization.
↗Writing & Content Strategy
Writer, editor, and content strategist for the Virginia Tourism Corporation's heritage travel itineraries.
↗Writing & Research
Feature writing, original photography, and research on environmental recovery and water systems.
↗PR / Social
Coordinated PR and social strategy resulting in New York Times feature placement.
↗Technical Writing
End-to-end guide to video production for nonprofits — from script to final cut, designed for non-technical teams.
Through Doing It Digital, I work with organizations that have something real to say but need a little bit of extra help learning how to say it.
Let's TalkStrategy, campaigns, newsletters, and employee communications that people actually open. Specializing in mission-driven organizations where the message gets lost between leadership and staff.
I translate complex, jargon-heavy language into plain copy that respects your audience. Government, nonprofit, healthcare — wherever the writing can sometimes get lost in abbreviation alphabet soup.
Remarks, leadership messages, and public-facing communications written to sound like you.
Systems and templates that give your team a starting point so every communication doesn't feel like starting from scratch. Style guides, contributor frameworks, and editorial infrastructure.
From strategy to copy, I help organizations build digital presences that feel intentional.
Consulting inquiries, project conversations, or maybe you just want to be friends.